Marnie Brennan¹, Lisa Morrow¹, Constance White², Helena Cumberbatch¹, Sebastian Moya Duran¹, Natasha Basham³

¹University of Nottingham, Loughborough, United Kingdom. ²Oregon State University, Corvallis, United States. ³Vets4Pets Blackheath, London, United Kingdom

Objectives

Animal owners frequently make decisions affecting their animals’ health and welfare but may struggle to access or interpret reliable veterinary information. This study aimed to develop and explore a framework to support owners in engaging with evidence when making decisions about animal care.

Methods

A preliminary framework based on established concepts for informed human health decision-making was developed. The framework, alongside prior experiences with clinical decision-making, was explored with UK animal owners using an online questionnaire followed by focus groups and semi-structured interviews. Questionnaire responses were summarised descriptively, and qualitative data were analysed thematically.

Results

Thirty-four owners completed the questionnaire and twelve participated in subsequent focus groups or interviews. Participants praised the framework for its simplicity and clarity and appreciated the practical and relatable examples. While scientific evidence was widely considered valuable, many owners reported difficulties interpreting research findings or applying them to decisions about their own animals. Decision-making was also shaped by financial considerations, emotional attachment and a strong sense of responsibility for the animal’s welfare. Participants highlighted the importance of constructive communication with veterinary professionals and noted that unclear explanations could negatively affect trust and decision-making.

Statement: Impact/ Clinical Significance

The resulting framework may help owners to better understand veterinary evidence and contribute more effectively to discussions about care and treatment options. In turn, this could support collaborative decision making and improve communication, trust, and transparency during veterinary consultations.